(From the Black Tape Project Facebook page, https://www.facebook.com/TheBlackTapeProject/about)
"The final product is an art form that fans & critics have credited as 'electrifying' and 'truly unique'. Miami artist, Joel Alvarez, is the originator of The Black Tape Project. Embodying the character of Miami’s nightlife culture, The Black Tape Project incorporates one of the most common household items, coalesced with Joel’s artistic flare and the natural beauty of the human body.
A major milestone was when the Black Tape Project found its way to the cover of FHM magazine creating a design for celebrity model, Vida Guerra, shot by Michael Vincent in Los Angeles in 2011. Since then, The Black Tape Project has contributed to collaborations with Michael Bay, Rick Ross, Omarion, Carl Cox, Steve Aoki and numerous private events at well-known Miami clubs. Since its inception, The Black Tape project has traveled far beyond South Beach reaching cities such as Las Vegas, New York City, the Caribbean and several countries in Europe."
And now, it’s landed in Halifax. 🙂
The BTP Halifax Team (L to R: Vicki Martin, Katia Calligari, Mike McCarthy)
I became involved in a conversation between one of my favorite new models, Katia Calligari, and one of the top makeup artists in Halifax, Vicki Martin, during an industry networking event back in December. Katia and I had already planned to shoot together in the new year and take advantage of her make up skills – she’s a licensed make up artist as well as a fitness competitor and model – when Vicki talked about planning to try the Black Tape and putting together a team to make it happen. I’ve been following the Black Tape Project for a few years and was fascinated by the style, look and uniqueness of each look and have been wanting to try it for some time and had never quite been able to put the perfect team together to make it happen. Funny how this brief conversation as a Christmas networking function suddenly flicked the switch and kick started this project with this amazing team!
MUA/Artist Vicki Martin applies the electrical tape to our patient model, Katia.
Aligning our schedules over the next month was a challenge and at times I thought aligning the planets might be easier, but we managed to select a date in mid-January and started planning the logistics.
Electrical tape was easy as I work for an electrical distributor for my day job, so I stocked up on a few rolls.
The morning of the shoot, we almost had to cancel when Vicki came down with a bug and was under the weather, but she was a trooper and pushed through the task of spending 5+ hours cutting and applying nearly 6 full rolls of electrical tape.
Working with the tape was a learning experience in itself. We wasted nearly an hour applying tape to a sheet of wax paper thinking that the tape might be easily shaped and cut without sticking permanently to the paper. It actually worked great, until it sat for more than 5 minutes. Then the tape bonded to the wax paper and was impossible to remove, so back to the drawing board…
Finally, we just settled on cutting strips of tape, placing the strip and then using tiny fingernail scissors to trim the ends and complete the patterns. It took a lot of time, but the final results turned out to be fantastic. Vicki is an amazing makeup artist and as it turns out a very creative tape artist as well!
As it turns out, fantastic enough to get an 8 page feature spread in RHK Magazine, based out of the US. Check out the April 1st, 2018 edition here. You can purchase a digital online copy for only $6.99. Just be aware that the content at the link should be considered NSFW and is of an adult nature.
We had such a great time putting this project together. I hope you enjoy the images and I look forward to continuing this series in the future.
So, F*ck Glitter. Got Tape? 😉
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